A selected few case studies of work completed by our senior consultants:
Client: Samsung North America
ObjectiveDefine, develop, research and deliver project scope, actionable data-driven key insights, dashboards, reporting & analysis that inform strategic, tactical decision-making and marketing activities related to the performance of Samsung Galaxy Smartphones, Smartwatches, Fitness Bands, Smart TV, Tablets, Samsung Electronics, Mobile Applications, Content and Services, Social Media, Samsung.com, and Competitor analysis.
MethodologyLeverage MixPanel, Webtrends, Amazon S3, log files, IBM SPSS Modeler, Jasper Server and Analytics tools to measure, track and optimize big data to inform and support Product Planning, Apps and Content Services, Marketing, Research, SDLC (A/B and multivariate testing) and Customer Support.
Outcome• Provide insights about Samsung from Share of Voice, Sentiment, and Behaviors Trends from media sites and consumer conversations from Twitter, Facebook, YouTube, Instagram, Vine, Google Play, Boards, Blogs, Forums and News.
• Effectively communicate research findings, conceptual ideas and detailed analysis both verbally and visually through data visualization, word clouds, Infographics, data journalism into Powerpoint and PDF reports for consumption.
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